The quality of content matters more than frequency.

With social media, sometimes more is not always better. Consider your content carefully. Only post quality posts that provide substance for readers. Filler posts often do not perform well and do not boost following. The more relevant and useful your content is to the audience, the better your social channels will perform.

Use a good mix of content.

Switch it up! Images are great, but do not be afraid to include videos and other forms of content. Some other forms of content include videos, GIFs, images, links, polls, and more! Using a variety of posts will keep your followers engaged and interested.

Stick to the 80/20 rule.

Stick to the 80/20 rule. This is where 80% of your social posts consist of helpful tips, industry news, surveys, polls, entertaining information, and generally anything that is not sales. The other 20% can be dedicated to sales, promotions, rebates, featured products, etc. Customers appreciate content other than sales and promotions. Consider what type of content your target audience would find interesting and beneficial.

Be authentic. Be real.

When it comes to your brand, authenticity is important. Customers want to see what your business is about. Keep it real! Show authentic photos of products, day to day activities, and real employees. People are more apt to be loyal customers when they feel connected to real people. Your company should try and relate to customer emotions.